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Prêt-à-porter from french universities

The souvenir shops outside the Université de Paris 1, also known as Panthéon-Sorbonne, have been hawking cheap ''Paris University'' sweatshirts for years. In the coming weeks, though, the university itself will introduce its own official line of branded clothing, accessories and trinkets, and so join a growing number of French schools adopting one of the pillars of the American collegiate tradition: sales.

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